About Us

We’re here to LYFT the standard

Hydration, Reinvented.
South Africa’s first sparkling electrolyte drink. Clean, science-backed, refreshing. No sugar, no shortcuts. Every can is designed to fuel performance, recovery, and daily wellbeing.

Lifting the Standard, Every Day.
LYFT isn’t just about hydration. It’s about holding ourselves to higher standards in health, performance, and life.

  • No excuses.
  • No compromises.
  • Just progress, every single day.

We lead by example,  to inspire others to become the best versions of themselves.

Why LYFT Exists.
We've always been inspired by progression. By asking: what’s the best version of me? LYFT is built on that same belief. That raising the standard in one area (like hydration) pushes us to raise it in all areas.

This is the culture we’re building: Better health. Better performance. Better people.

Our Manifesto

We don’t just make drinks. We set The Standard.

Every can of LYFT is Disciplined by Design no sugar, no shortcuts.

LYFT is about more than hydration. It’s about living without excuses, without compromises, and with relentless progress.

Together, we LYFT the standard.